Laura Visco is an Argentinian creative, founder, and speaker living and working in London.

Currently in the process of launching her own venture called RUTH. Before that, she led agencies and creative teams across the globe.

About

Laura believes that brands can have a positive impact on society, particularly when they challenge the status quo through creativity. Throughout her career, she has been committed to ensuring that her work aligns with this belief.

She was not only the creative driving force behind Axe's repositioning but also challenged preconceived notions about dating for women with Bumble. She defied censorship in Russia with "Torrents of Truth," a bold endeavor that highlighted her activist mindset. Her dedication goes beyond the advertising industry; she actively engages in important social and political issues. Laura has worked tirelessly to advocate for female reproductive rights and, more recently, rallied her fellow Argentinians living abroad to exercise their voting rights.

Laura received many industry accolades. In 2021, Laura was recognized as one of AdAge's Leading Women, and in 2019, she was honored as Adweek's Women Trailblazer. Her commitment to advancing diversity in the advertising industry also earned her the prestigious 3% Conference Three Cheers award.

Laura's excellence in creativity was further acknowledged in 2018 when she was nominated for 'Creative Director of the Year' at AdAge's Creativity Awards.

A seasoned speaker, Laura has inspired audiences at industry events like CdeC, ADCE, D&AD, Marketing Week, Cannes Lions, El Ojo de Iberoamerica, and more. She also appeared as a guest on several podcasts.

Additionally, Laura is now imparting her knowledge and expertise as an educator through her very own online course on Domestika.

Selected work

Is it OK for Guys? - Axe

Fall in love with dating - Bumble

Find your magic - Axe

In the name of Play - Fanta

Torrents of Truth

Hack Your Future

Open Like Never Before - TCCC

Instagroom - Axe